My Best Practices
Throughout my own journey, I’ve learned a few things about what makes all that work behind the scenes turn into something desirable & memorable.
Here are my top tips to keep in mind when going through the research & strategic process.
Be purposeful.
Clearly outline & articulate what you’re going to do, how you’re doing it, & why you’re doing it.
Be inclusive.
When possible, involve stakeholders & teams in the process: help all sides gain new perspectives.
Be crafty.
Know when to shift priorities, create workarounds for roadblocks, & explore new ways to tell stories.
Be empathetic.
Make people feel comfortable. Do your best to step in their shoes & go for a walk with them.
Be honest.
Let people tell the story. Put aside any personal beliefs & preconceptions to truly understand their experience.
Be yourself.
People connect with people - not a script or formalities. Keep your eye on what you’re here to do, but bring your own flair & personality to it.